Video has become an important aspect of SEO. While Google is the largest search engine, YouTube is the second-largest, and it favors content that is regularly published. This means that if you're trying to increase your SEO rankings in Atlanta GA, videos are a great way to do so. Atlanta Digital Marketing Agency – what is Marketing Agency Atlanta?
It favors regularly published content
Using video is a powerful SEO strategy that can increase your website's search engine rankings. Search engines look at a variety of media to determine whether it's relevant, useful, and entertaining, and they reward content that is both. In addition, videos are one of the best forms of user experience (UX) content. The use of video is one way to communicate that you care about your users.
Video content increases a site visitor's time on a page. On average, a video will keep visitors on a page for eighteen percent longer than static content. This shows Google that a visitor values your website and is engaged. The longer a visitor spends on a page, the more likely that page is to be ranked highly.
It favors regularly published content more than Google
While traditional SEO is still important for search engine visibility, you should consider creating and sharing video content. YouTube is the most popular video search engine in the world, hosting more than 1 billion hours of video content each day. But don't think that YouTube is a mere entertainment destination. It's a powerful SEO tool that can boost your rankings in search results. Its algorithm favors regularly published content and calls to action in video descriptions.
To ensure that your video is indexed properly, you need to make sure it's transparent and accompanied by a thumbnail image. The thumbnail image should be a high-resolution image with a common file extension. It should also be a reasonably accurate representation of the content of your video.
If you've tried all of the above and still have a Google SEO message, it's likely that your video is not indexed. The next step is to check if other fixes are necessary. In addition, keep an eye on the Search Console, as it may indicate whether your video is indexed.
If you're planning to publish videos on your website, you should check your Search Console account to see if your videos have been indexed. Google will only index one video per page, so you shouldn't crowd your page with multiple videos. Likewise, if you're creating video content to promote a product, you should make a product page with a separate video for it.